Brand
The NeuraLume mark, palette, type and voice: how to use them, and how not to. Every value on this page is read live from the same source the product ships with.
Logo
The mark is a single continuous stroke, a filament of light bending into a wave. It reads at 16px and it reads on a billboard. Use the vector wherever you can.
Minimum size
Never below 24px tall on screen, or 8mm in print. Under that the stroke closes up and the wave stops reading.
Dark grounds
The colour mark works as-is on dark. The mono mark is solid black, so on dark it reverses to solid white, the same silhouette inverted. Ask us for a white file rather than tracing one.
Do
- Reverse the mark to solid white on dark grounds and photographs.
- Scale it proportionally, from the vector, at any size above the minimum.
- Put it on a solid field with room to breathe.
Don't
- Recolour the mark outside the palette on this page.
- Stretch, squash, skew or rotate it.
- Add a shadow, glow, bevel, outline or gradient of your own.
- Set it on a busy photograph where the stroke competes with detail.
- Rebuild the wordmark in another typeface, or retype the name beside it.
Colour
Purple carries the brand, blue supports it, and the accents are for emphasis, never for large fields. Tap any swatch to copy its value.
Core
The two colours the brand is built on, and their shades.
Accents
Emphasis only. Small areas: a badge, an icon, a state.
Extended
Decorative only: charts, the globe, generative art. Never interface chrome.
Type
Three faces, each with one job. Type the line below and it sets in all three at once, the fastest way to tell whether a headline belongs in the display face or the body face.
Space Grotesk
Every story deserves a screen.
Display headlines only. Large sizes, short lines, never body copy.
Geist Sans
Turn an idea into a finished film.
Body and interface. The default: if you are unsure, it is this.
Geist Mono
render 04:12 · 2160p · NL 6160
Instrumentation: numbers, code, identifiers, timestamps.
Voice
We are talking to someone with a story and no crew. Respect what they know, never inflate what we do.
Plain over clever
Say the thing. A sentence someone has to read twice has failed, however well it scans.
Describe a scene. We render it.
Leverage best-in-class generative pipelines to unlock your creative potential.
Specific over sweeping
Concrete beats superlative. A real number or a real limitation earns more trust than a claim.
Four minutes from prompt to first cut.
Unbelievably fast rendering, every single time.
Honest about limits
Name what the product does not do yet. Overselling is the fastest way to lose someone on their second visit.
In private beta. We open access in waves.
Available now for everyone, everywhere.
Creator first
The person makes the work; we handle execution. Never imply the tool is the author.
Focus on your vision, not the execution.
Let AI create your masterpiece for you.
See the brand doing its job
This palette and this type exist to get out of the way of the work. The quickest way to judge whether they do is to make something with them.